AssetMax OOH™

Outdoor Asset Management for Billboard Owners

A Specialized Division of Billboards.lk by Orix Marketing

Sri Lanka’s outdoor media market has matured into a competitive, high-demand ecosystem—yet thousands of billboard owners struggle to unlock the true commercial value of their locations. From inconsistent client bookings to operational inefficiencies, most privately held OOH structures operate far below their full earning potential.

AssetMax OOH™ is designed to solve that problem.

As the dedicated asset-management arm of Billboards.lk, AssetMax OOH™ provides a turnkey service for billboard and hoarding owners, enabling them to maximize occupancy, stabilize revenue, and maintain professional-grade operations without lifting a finger. Backed by Orix Marketing’s 15+ years of industry leadership, AssetMax OOH™ transforms independent outdoor properties into high-performing revenue assets.

Our Purpose: Monetize Every Inch of Your Outdoor Asset™

The outdoor advertising economy thrives on visibility, traffic patterns, and operational precision. However, most individual site owners face challenges such as:

  • Irregular client pipelines

  • Seasonal demand fluctuations

  • Lack of brand access and agency relationships

  • Incomplete maintenance and compliance processes

  • No digital presence for their structures

  • Limited negotiation power with large advertisers

AssetMax OOH™ bridges this gap by managing your site like a professionally operated media asset—driving maximum occupancy and ensuring long-term value appreciation.

Our Core Services

Comprehensive Client Acquisition & Tenant Management

We leverage our national OOH network, corporate advertising relationships, and media buying channels to secure consistent bookings for your billboard.

Our team handles:

  • Continuous lead generation

  • Corporate and agency negotiations

  • Campaign rotation and scheduling

  • Collection management and invoicing

  • Contract structuring and renewals

Your asset stays occupied—without disruptions

Full-Service Billboard Maintenance

AssetMax OOH™ ensures your structure remains compliant, safe, and visually premium through:

  • Routine structural inspections

  • Lighting and electrical system checks

  • Panel repairs and repainting

  • Vegetation clearance and environmental upkeep

  • 24/7 breakdown and damage response

  • Compliance with local authority regulations

A well-maintained asset commands higher rental rates and long-term brand partnerships.

Digital Listing & Visibility on Billboards.lk

Every asset under our management is catalogued and showcased across:

  • Billboards.lk

  • Orix Marketing’s national advertising network

  • Digital inventory marketplace

  • Corporate proposal decks

  • Direct advertiser channels

Your location gains exposure to thousands of brand marketers turning to Billboards.lk for high-value OOH opportunities.

Revenue Optimization & Pricing Strategy

Our market intelligence team deploys a performance-driven pricing model based on:

  • Traffic analytics

  • Visibility scoring

  • Local market demand

  • Brand category trends

  • Historical booking data

This ensures your billboard earns the maximum achievable rental value, backed by transparent monthly reporting.

Legal & Compliance Handling

AssetMax OOH™ manages all regulatory responsibilities associated with outdoor advertising assets:

  • Municipal approvals

  • Annual permit renewals

  • Structural compliance checklists

  • Environmental guidelines

  • Campaign inspection records

We streamline the paperwork so owners can operate hassle-free.

Why Billboard Owners Choose AssetMax OOH™

✔ Zero idle time – higher occupancy throughout the year
✔ Consistent monthly earnings backed by structured agreements
✔ No marketing, no chasing clients, no maintenance stress
✔ Access to Orix Marketing’s national advertiser network
✔ Professionally managed asset lifecycle
✔ Single point of accountability for all operational needs
✔ Transparent owner dashboard & reporting
✔ Better long-term asset valuation & resale potential

AssetMax OOH™ turns your billboard from a passive structure into a high-yield, professionally governed investment vehicle.

Target Asset Owners

AssetMax OOH™ is specifically engineered for:

  • Individual land/property owners

  • Private billboard structure owners

  • Real estate developers

  • Retail and commercial building owners

  • Hotel and resort owners with frontage visibility

  • Institutional and corporate property portfolios

  • Transit and roadside property holders

Whether you own one structure or a nationwide portfolio, we scale our management to unlock the highest value.

Become an AssetMax OOH™ Partner

Billboards.lk by Orix Marketing is already a key driver of OOH visibility across high-demand corridors in Colombo, Gampaha, Negombo, Galle, Kandy, Kurunegala, and Jaffna. With AssetMax OOH™, we extend this capability directly to asset owners who want predictable income and long-term asset stability.

FAQs of AssetMax OOH™

What is AssetMax OOH™?

AssetMax OOH™ is the billboard asset management division of Billboards.lk by Orix Marketing. We manage outdoor advertising structures on behalf of owners, handling client acquisition, maintenance, compliance, and revenue optimization.

Who can use AssetMax OOH™ services?

Any individual or organization that owns a billboard, hoarding, rooftop board, uni-pole, or other outdoor advertising structure in Sri Lanka can partner with AssetMax OOH™

How does AssetMax OOH™ help me earn more from my billboard?

We use our advertiser network, market insights, and pricing strategies to increase occupancy, secure long-term bookings, and optimize rental rates based on traffic, visibility, and demand.

Does AssetMax OOH™ handle maintenance and permits?

Yes. We coordinate structural inspections, lighting and panel maintenance, and support you with necessary permits and compliance with local authorities.

What is the pricing model for AssetMax OOH™?

We offer flexible models, including fixed monthly management retainers, revenue-share agreements, or hybrid structures depending on the location, size, and potential of your asset.

Can you list my billboard on Billboards.lk?

Yes. All managed assets are listed on Billboards.lk and promoted through our media network so agencies and brands can easily discover and book your locations.

How do I onboard my billboard with AssetMax OOH™?

You can contact Billboards.lk via our website, email, or hotline. After a site assessment and commercial review, we propose a management structure and sign an agreement to begin managing your asset.